Manscaped

Over nearly six years at Manscaped, I’ve played a key role in shaping the creative direction of some of the brand’s most significant product launches and marketing initiatives. From the introduction of first-to-market face grooming products like the Chairman Pro to campaigns such as the Lawn Mower 5.0 and 6.0 Ultra, I’ve helped bring key innovations to life across multiple categories.

Acting as a lead creative—and often serving in the capacity of Art Director—I develop launch concepts from the ground up, defining the visual language, color systems, and messaging frameworks that bring new products to market.

My work spans the entire customer journey, from concept development and creative strategy to execution across digital and retail. I curate and design product detail pages (PDPs), ensuring product features, benefits, and innovations are communicated compellingly while maintaining a cohesive brand experience.

Beyond launch campaigns, I contribute across multiple disciplines including packaging design, UI design, iconography systems, retail merchandising, out-of-home advertising, and in-store experiences. My work has helped shape retail fixtures, endcaps, and branded displays for major retailers such as Target and Walmart, ensuring the brand translates effectively across every environment.